Who We Are
Trigger is founded in 2021 to provide full-funnel services based on data and customers touchpoints.
We marry data with research to make your voice louder in the market.
Trigger maverick firm is powered by BSMI, whose founders have massive experience with leading international companies and brands.Preparing competent and global standard-based professionals for 2 years, the founders decided to open a research-based company to help businesses grow better and further.
No cookie-cutter plan, but a custom strategy.
Our Mission
Our mission is to transform partners businesses via data-driven approach to creating marketing strategies.
We marry data with research to make your voice louder in the market.
By researching consumers and deeply analyzing the collected data, Trigger bright brains develop digital and offline strategies that accurately convey messages and direct them to the right audience at the right time.
We believe, idea arises not out of nothing, but from research.
Brains Behind
Vruyr Oganyan
Co-founder, P.hD in Economics
Specialization: Anti-crisis management
12 years of experience in the business development field.
Former lecturer of the Faculty of Crisis Management of MPEI Technical University
Experience in large companies: Chief Business Development Officer of the Top 5 largest enterprises in the Russian Federation.
Member of ICC Armenia - Marketing and Advertising branch
Experience with international partners: Eni, Tikkurilla, DOW, Bentus Laboratories.
Anna-Mary Sargsyan
Head of Marketing Department, CEO & Visionary Leader at BSMI
Work experience in the field of marketing: 9 years
Former lecturer of the Faculty of Management of Moscow Higher School of Economics (HSE UNIVERSITY)
Founder of the first Marketing School in Armenia: BSMI.
Member of IAA.
Experience in marketing agencies: ADV Group (Senior Media Planner), BBDO, Biplane (Russia)
Experience with international advertisers: Unilever, Bayer, Biplane etc.
Specialization: media planning for existing or new brand promotion, advertising policy development, media strategies.
Ani Knyazyan
Head of Marketing Projects and Initiatives
Elina Amiryan
Head of Strategic Client Projects and Sales
Milena Voskanyan
Head of Digital Projects and Targeting
Taguhi Yesayan
Lead Project Manager
Armine Hakobyan
Lead Copywriter and Content Strategist
Nara Arakelyan
Lead Targeting Specialist and Project Manager
Meri Arzumanyan
Lead Visual Content Producer
Aza Chakhoyan
Lead Designer
Luiza Hakobyan
Integrated Marketing and Influencer Specialist
Lilit Gabrielyan
Visual Content Producer
Zepyur Ghazaryan
Junior Digital Marketing Specialist
Lusine Poghosyan
Junior Digital Marketing Specialist
Tamara Manukyan
Junior Social Media Marketing Specialist
Laima Galustyan
Junior Integrated Marketing Specialist
Anna Poghosyan
Junior Marketing Specialist
