Our mission

Our mission is to transform partners' businesses via data-driven approach to creating marketing strategies.

What makes Trigger different is our data-driven work style, more specific, more selective.

By researching consumers and deeply analyzing the collected data, Trigger bright brains develop digital and offline strategies that accurately convey messages and direct them to the right audience at the right time.

Whe believe, idea arises not out of nothing, but from research.

Our history

Trigger is founded in 2021 to provide full-funnel services based on data and customers touchpoints.
We marry data with research to make your voice louder in the market.

Trigger is maverick firm is powered by BSMI, whose founders have massive experience with leading international companies and brands.
Preparing competent and global standard-based professionals for 2 years, the founders decided to open a research-based company to help businesses grow better and further.

No cookie-cutter plan, but a custom strategy
Brains Behind
  • Vruyr Oganyan
    Co-founder, P.hD in Economics
    12 years of experience in the business development field.

    Former lecturer of the Faculty of Crisis Management of MPEI Technical University

    Experience in large companies: Chief Business Development Officer of the Top 5 largest enterprises in the Russian Federation.

    Member of ICC Armenia - Marketing and Advertising branch

    Experience with international partners: Eni, Tikkurilla, DOW, Bentus Laboratories.

    Specialization: Anti-crisis management
  • Anna-Mary Sargsyan
    Head of Marketing Department, CEO & Visionary Leader at BSMI
    Work experience in the field of marketing: 9 years

    Former lecturer of the Faculty of Management of Moscow Higher School of Economics (HSE UNIVERSITY)
    Founder of the first Marketing School in Armenia: BSMI.
    Member of IAA.
    Experience in marketing agencies: ADV Group (Senior Media Planner), BBDO, Biplane (Russia)

    Experience with international advertisers: Unilever, Bayer, Biplane etc.

    Specialization: media planning for existing or new brand promotion, advertising policy development, media strategies.

    See more via this link.
The Team
  • Elina Amiryan
    Project Manager
  • Knarik Margaryan
    Project Coordinator
  • Aza Chakhoyan
    Graphic Designer
  • Ani Knyazyan
    Senior Marketing Manager
  • Ashot Hambardzumyan
    Junior Marketing Specialist
  • Taguhi Yesayan
    Marketing Manager
  • Juli Hovhannisyan
    Social Media Marketer
  • Meri Arzumanyan
    Social Media Marketer
  • Milena Voskanyan
    Social Media Marketer
How we work
  • You apply and come for a free consultation
  • Team discusses the project and makes up a positive or negative decision
  • We give an individual offer in case of a positive decision
  • You observe the detailed offer and contact us
  • We rock together
Our Advantages
At least one marketing specialist in each project
Regular Reporting
Regular Competitive Analysis
Consumer Journey Analysis and much more
Get a free consultation from our specialists leaving your contacts
You agree to our Terms and Conditions
Feel free to write, call, and visit us. We really love to communicate with our clients.
Yerevan, Yekmalyan 1/1
Tel: 37444144904
Email: start@trigger.am
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