Yerevan, Yekmalyan 1/1
Tel: 37444144904
Email: start@trigger.am

Our mission

Our mission is to transform partners' businesses via data-driven approach to creating marketing strategies.

What makes Trigger different is our data-driven work style, more specific, more selective.

By researching consumers and deeply analyzing the collected data, Trigger bright brains develop digital and offline strategies that accurately convey messages and direct them to the right audience at the right time.

Whe believe, idea arises not out of nothing, but from research.

Our history

Trigger is founded in 2021 to provide full-funnel services based on data and customers touchpoints.
We marry data with research to make your voice louder in the market.

Trigger is maverick firm is powered by BSMI, whose founders have massive experience with leading international companies and brands.
Preparing competent and global standard-based professionals for 2 years, the founders decided to open a research-based company to help businesses grow better and further.

No cookie-cutter plan, but a custom strategy
Brains Behind
  • Vruyr Oganyan
    Co-founder, P.hD in Economics

    12 years of experience in the business development field.


    Former lecturer of the Faculty of Crisis Management of MPEI Technical University


    Experience in large companies: Chief Business Development Officer of the Top 5 largest enterprises in the Russian Federation.


    Member of ICC Armenia - Marketing and Advertising branch


    Experience with international partners: Eni, Tikkurilla, DOW, Bentus Laboratories.


    Specialization: Anti-crisis management

  • Anna-Mary Sargsyan
    Head of Marketing Department, CEO & Visionary Leader at BSMI

    Work experience in the field of marketing: 9 years


    Former lecturer of the Faculty of Management of Moscow Higher School of Economics (HSE UNIVERSITY)

    Founder of the first Marketing School in Armenia: BSMI.

    Member of IAA.

    Experience in marketing agencies: ADV Group (Senior Media Planner), BBDO, Biplane (Russia)


    Experience with international advertisers: Unilever, Bayer, Biplane etc.


    Specialization: media planning for existing or new brand promotion, advertising policy development, media strategies.


    See more via this link.

The Team
  • Elina Amiryan
    Certified Project Manager
    Education: YSU, RAU
  • Ani Knyazyan
    Senior Marketing Specialist, Project Manager, Lecturer at BSMI
    Education: YSU, BSMI, BONNIE & SLIDE: Academy of Presentation
  • Taguhi Yesayan
    Project Manager
    Senior Marketing Specialist in Customer Retention
    Education: YSU, BSMI
  • Milena Voskanyan
    Senior Social Media Specialist, Project Manager
    Education: UFAR, BSMI
  • Nara Arakelyan
    Senior Social Media Strategist
    Education։ YSU, BSMI
  • Aza Chakhoyan
    Senior Graphic Designer
    Lecturer at Shirakatsy Lyceum
    Education: National Polytechnic University
  • Luiza Hakobyan
    Marketing Specialist
    Education: ASUE, BSMI
  • Ashot Hambardzumyan
    Junior Marketing Specialist
    Education: Physics-Mathematics School
    (In the army)
  • Anna Poghosyan
    Junior Marketing Specialist
  • Meri Arzumanyan
    Content Creator
    Social Media Specialist
    Education: AUA, BSMI
  • Lusine Azizyan
    Junior Digital Marketing Specialist
    Education: ASUE, BSMI
  • Zepyur Ghazaryan
    Junior Digital Marketing Specialist
    Education: YSU, BSMI
Our Advantages
Big Team of Professionals in Each Project
Sales-based Working Method
Award-winning Professionals With Global Experience
Your Own PM For Each Project
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Yerevan, Yekmalyan 1/1
Tel: 37444144904
Email: start@trigger.am
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