Our mission

Our mission is to transform partners' businesses via data-driven approach to creating marketing strategies.

What makes Trigger different is our data-driven work style, more specific, more selective.

By researching consumers and deeply analyzing the collected data, Trigger bright brains develop digital and offline strategies that accurately convey messages and direct them to the right audience at the right time.

Whe believe, idea arises not out of nothing, but from research.

Our history

Trigger is founded in 2021 to provide full-funnel services based on data and customers touchpoints.
We marry data with research to make your voice louder in the market.

Trigger is maverick firm is powered by BSMI, whose founders have massive experience with leading international companies and brands.
Preparing competent and global standard-based professionals for 2 years, the founders decided to open a research-based company to help businesses grow better and further.

No cookie-cutter plan, but a custom strategy
Brains Behind
Vruyr Oganyan
Co-founder, P.hD in Economics
12 years of experience in the business development field.

Experience in large companies: Chief Business Development Officer of the Top 5 largest enterprises in the Russian Federation.

Specialization: Anti-crisis management
Anahit Markosyan
Co-founder, Digital projects & partnership lead
Former Social Media Marketing Coordinator and Analyst at AlfaPharm CJSC, "Clean Armenia" program of the RA Government, ABCommunications Advertising Holding.
Experience of cooperation with international advertisers State Atomic Energy Corporation Rosatom, Pierre Fabre, Pharmakinesis, etc.
Specialization: analysis of representation and competitiveness in digital platforms for an existing or new product, selection of the appropriate platform, formulation of strategy, implementation of campaigns.
Anna-Mary Sargsyan
Head of Marketing Department, CEO & Visionary Leader at BSMI
Work experience in the field of marketing: 9 years
Lecturer of the Faculty of Management of Moscow Higher School of Economics (HSE UNIVERSITY), member of IAA.
Experience in marketing agencies: ADV Group (Senior Media Planner), BBDO, Biplane (Russia)
Experience with international advertisers: Unilever, Bayer, Biplane etc.
Specialization: media planning for existing or new brand promotion, advertising policy development, media strategies.
The Team
Elina Amiryan
Project Manager
Karina Harutyunyan
Project Coordinator
Mari Hakobyan
Project Coordinator
Ani Knyazyan
Senior Marketing Manager
Ashot Hambardzumyan
Junior Marketing Specialist
Taguhi Yesayan
Marketing Manager
Juli Hovhannisyan
Social Media Marketer
Meri Arzumanyan
Social Media Marketer
Milena Voskanyan
Social Media Marketer
Tatevik Markosyan
Graphic Designer
How we work
You apply and come for a free consultation
Team discusses the project and makes up a positive or negative decision
We give an individual offer in case of a positive decision
You observe the detailed offer and contact us
We rock together
Our Advantages
At least one marketing specialist in each project
Regular Reporting
Regular Competitive Analysis
Consumer Journey Analysis and much more
Get a free consultation from our specialists leaving your contacts
You agree to our Terms and Conditions
Feel free to write, call, and visit us. We really love to communicate with our clients.
Yerevan, Yekmalyan 1/1
Tel: 37444144904
Email: start@trigger.am
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