Yerevan, Yekmalyan 1/1
Tel: 37444144904
Email: start@trigger.am
CASHME
FULL-FUNNEL STRATEGY DEVELOPMENT
When you can...
CLIENT GOAL

•To increase app installs

•To increase demand among them who does not consider this way of having money (to increase the market in general (getting a loan is ”ok”)

•To increase the market share

•Repositioning

POSITIONING

POSITIONING BEFORE


Financial program which provides loans with such percentages that it is expedient for the consumer to take a short-term loan

The Results of Consumer Insight Research
Target Audience's
  • 75%
    Waits for the salary for about 10 days
  • 44%
    Has payments, the dates of which do not correspond to the pay-days
  • 29%
    Can't maintain the desired quality of life due to small and unimportant costs
How the positioning was changed while uniting
Cashme's advantage
provide money for a short period of time
Consumer Insight
When you can...
CREATIVE CONCEPT BASED ON CONSUMER INSIGHT
that showcase all the insight and moments, when Cashme's app can help people
SOCIAL MEDIA MARKETING
BASED ON STRATEGY

FEED

  • Integrated concept

  • Highlighted moments

  • When cashme?

  • Why cashme?

INFLUENCER MARKETING
BASED ON STRATEGY

Influencers are highlighting moments when money is urgent but salary is far too away

VIDEO ADS
WITH INTEGRATED CONCEPT
OOH
in YEREVAN
DISPLAY ADS

WITH INTEGRATED CONCEPT

6,93% CTR

In 3 months
60
%
%
%
REQUESTS
GROWTH
Made on
Tilda