•To increase app installs
•To increase demand among them who does not consider this way of having money (to increase the market in general (getting a loan is ”ok”)
•To increase the market share
•Repositioning
FEED
Integrated concept
Highlighted moments
When cashme?
Why cashme?
Influencers are highlighting moments when money is urgent but salary is far too away
WITH INTEGRATED CONCEPT
6,93% CTR